Blue Hominy is a small firm with big expertise and a hands-on approach that delivers results.
LAURA FRYER, Founder
Laura Fryer founded Blue Hominy Public Relations in 2014. The firm specializes in small food, drink and other lifestyle businesses, including restaurants, breweries, wine shops, individual food items, etc.
Previously, Laura served as Account Executive at Michelle Lehmann Communications, a boutique food and lifestyle PR firm in NYC who represented Counter Culture Coffee, Dean & Deluca, il Buco, sweetgreen, Edible Schoolyard NYC, BluePrintCleanse, Mouth.com, hotelier Ian Schrager, and many more.
Also in New York, Laura served as a Consultant with FTI Consulting, a global business advisory firm. As part of their Financial and Enterprise Data Analytics team, Laura provided litigation support benefitting victims of the Bernie Madoff scheme, the largest financial fraud in American history.
Laura earned her Bachelor of Arts from the University of Virginia, where she majored in Economics and minored in History. During college, she studied abroad at the London School of Economics, where she focused on financial theories of international markets. She served as a summer intern at The New York Times and at two Atlanta-based firms: Cookerly Public Relations and EOS Marketing. Born and raised in Atlanta, Laura lives near Midtown with her husband Gibbs, baby boy Hamilton, and cockapoo Percy.
BRIGETTE ROTHENBERGER, Account Director
Prior to joining Blue Hominy in 2015, Brigette resided in NYC for more than three years, where she served in both agency and in-house roles in fashion public relations. While there, she managed media relations, strategized client communications and coordinated events for international contemporary brands, including BCBG Max Azria, Alice + Olivia, Current/Elliott, Joie, Comptoir des Cotonniers, and more. Outside of the office, Brigette dedicated much of her time to exploring the restaurant scene in NYC and it’s her deep-rooted love for food that led to a natural transition to Blue Hominy.
Brigette earned her Bachelor of Arts from Georgia State University in 2011, where she majored in Journalism-Public Relations and minored in Hospitality Administration. During college, she spent four years working for Atlanta radio station Star 94's promotions team and two semesters interning in Bloomingdale's public relations department. In her free time, Brigette enjoys exploring the Atlanta food scene, baking, live music and spending time outdoors.
SHANNA PETTENGILL, Assistant Account Executive
Before joining Blue Hominy, Shanna spent the past three years working throughout Atlanta. She served previously as Marketing Campaign Manager to Atlanta-based and leading card-linked marketing company, Cardlyics, where she partnered with the nation’s top restaurants and helped lead the Campaign Operations team. Prior to this, she was the Lead Systems and Operations Advisor for Warby Parker, and aided in curating brand awareness and increasing client engagement.
Shanna is a graduate of the University of North Georgia and earned her Bachelor of Art degree in English Writing and Publication with a minor in Spanish. As an undergraduate, Shanna served as a writer and editor to her university’s newspaper, and studied abroad in Spain and Morocco. Her love for food extends back to childhood Sunday suppers with her family, but it was during her time traveling and finding new ingredients that she found her passions in sharing the story behind food. Shanna is a native of north Georgia, and when she isn’t working, you can find her exploring new restaurants and coffee shops, reading, or hiking the Appalachian Mountains.
SARAH MARTIN, PR Coordinator
As a recent graduate of the University of South Carolina, Sarah earned her Bachelor of Art degree in Multimedia Journalism with a minor in Political Science. During college, she served as a reporter and editor of three print publications, an intern for WMBF News, and spent a semester working in the U.S. House of Representatives. After serving as a summer intern at Flock and Rally: Events + Communications in Columbia, SC, Sarah found a new interest in public relations and gained experience in media pitching, food blogging, and discovering the untold stories of local restaurants and businesses.
Born in New York and surrounded by a large Italian family, Sarah learned to love food from an early age. After moving to South Carolina and being introduced to Southern cuisine, her interest in hospitality and locally sourced ingredients grew. When she isn't working, Sarah likes to spend her time painting or exploring new areas of the city with her puppy, Rosie.