• developing thoughtful PR strategies and timelines for openings, launches, & ongoing press

  • managing media relations, including pitching, securing, and fact-checking stories in print, web, & broadcast media

  • developing & honing brand messaging 

  • writing press materials, including backgrounders, fact sheets, bios, sample Q&A's

  • training for press interviews, including TV & radio

  • organizing participation in relevant events & tastings

  • copyrighting for websites, blogs, newsletters, & more

  • coordinating social media plan & creating content

  • curating partnerships with like-minded brands